^ABOUT

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Dara Karnofsky is a multifaceted creative entrepreneur based in Northern California.

With nearly a decade in corporate fashion with notable brands like lululemon and Levi’s, Dara has been an independent creative force since 2020.  From a grassroots approach, she has fostered growth in her community through the intersection of fashion, art, music, sports, and entertainment.

Her expertise in concept development, wardrobe styling, creative production, and set design enhances her versatility in the creative industry. Both a visionary and an executer, Dara loves to use her hands to create. Many of her productions feature models wearing jewelry she has crafted herself, along with plants and flowers she has personally designed.

Dara’s personal style and design philosophy are deeply rooted in the ancient Japanese principle of Wabi Sabi. She embraces authenticity through invited imperfections and believes that understanding nature leads us to a deeper, yet simpler understanding of life. In all of her ideations and creations, balance holds greater significance than symmetry.